On the eve of the New Year, Microsoft conducted a survey among Europe's residents on what they want to get for the New Year and what gifts are going to buy. The results of the study demonstrated an interesting trend. The most popular gift in the world was a gadget, he stands in the first position in the list of things whose choice causes the greatest stress. The excitement causes a wide selection of devices - buyers are afraid to make a mistake and buy an inappropriate gift. To solve this problem and make a choice, users are looking for information about future shopping on the Internet.
The Microsoft study covered 18 countries (including Russia) and 7,500 respondents (56% of which are men and 44% of women). In the first place in the list of the most desirable gifts, technical devices were the technical devices - they headed the Vish lists of 78% of respondents. Men and women dream about such a gift. At the same time, 54% of men and 38% of women know exactly what they want. This is largely due to the trend - have a stylish phone or the last generation tablet. For example, Windows 8 and Windows Phone 8 smartphones and tablets, use cloud technologies to be in touch with it important to you and get the necessary information - at any time anywhere.
However, such a certainty of desires, no matter how paradoxically, may not calm down, but, on the contrary, make the nervous of people buying gifts. So, 39% of respondents said that the most difficult when buying gifts is exactly the choice of gadget, 26% are most worried, buying clothes as a gift, and 11% - jewelry and watches.
The main reason for the purchase of devices, it became necessary to spend a large amount of time to search, choose and buying a device. In second place there is uncertainty in their own knowledge: almost a quarter of people who have stress when buying devices, indicated that they do not understand the difference between different gadgets and their functions.
However, despite stress when choosing, Europeans still seek to buy the most popular New Year's gift. The study showed that 44% of respondents are going to acquire this year as a gift of the device, and plan to look for advice and recommendations on the Internet with the help of all the same gadgets.
In addition to the search for tips and recommendations on the network, people also willingly use when choosing a gadget with sellers (36%), and 33% are asked for help to technically savvy friends and relatives. At the same time, to look for information on their own more prone to men, and women prefer personal recommendations.