Rondedzero yemabasa akanaka e "karavhani yeKisimusi" ichaonekwa mapoinzi mashanu mumatunhu eRussia, uko nzvimbo dzemitambo dzazvino dzichavhurwa mundima yemumhanyi.
"Krisimasi Caravan" Coca-Cola Russia gore rino rinopemberera zuva rayo gumi nemashanu - chirongwa chikuru chinovhara nyika yese. Gore rega rega Coca-Cola vashandi veRussia vanotenga zvipo pachavo uye vanouya kuvadzidzi vekumusoro-soro mitezo kuti vavape kunzwa kweGore Nyowani, uye kubatsirwa mukuwedzera kufambidzana nenhau uye nyanzvi.
Kubatana neDhivha realena Elena ISINBAIVA inoenderana neuzivi hwe "Kraran caravan" yeKisimusi ". Coca-Cola Russia inotsigira zvakanakisa zvemagariro matanho mutariro kuti kuedza kwakabatana kuchabatsira vechidiki kuzviwana ivo pachavo muhupenyu uye kunzwa zvichidikanwa. Chinangwa chikuru cheElena Nheyo ndiko kushumirwa kwakashanda uye nechinangwa chekutanga kwetsika yemuviri uye mitambo mumararamiro evana nevachiri kuyaruka kubva kune dzakasiyana siyana dzehuwandu; Kukwezva vana vaiuya kumamiriro ezvinhu akaomarara, nherera.
Coca-Cola Russia uye Elena Ishinbayeva fungidziro yeGore Nyowani kuvana mudzimba dzeMosco, St. Petersburg, NovocherKassk, Upper Tagil uye Volzhsky. Nzvimbo dzichavakwa muna 2016. Kusvika panguva ino, iyo Elena nheyo yakavaka mapuratifomu chete munharaunda yekutsvaira, iyo kumusha kweElena. Kutenda nekutora chikamu cheCaca-Cola, iyo hwaro hunopinda mumubatanidzwa wemubatanidzwa.
Zvakare, gore rino "Koramu Caravan" acharipa zvipo zvinopfuura vana vanopfuura 11,000 uye kuyaruka kubva kune vakuru makurukota makuru, zvikoro zvekuvandudza uye zvikoro zvechikoro muguta makumi matanhatu nenomwe dzeRussia. Kupfuura 2000 Coca-Cola Vazvipiri. Russia ichabatsira vana vanonzwa mamiriro ezororo iri mumazuva ano nguva yechando.
Chinangwa chikuru chenheyo ndechekuti isumo inoshanda uye ine chinangwa yetsika yemuviri uye mitambo muhupenyu hwevana nevachiri kuyaruka kubva kune dzakasiyana siyana dzehuwandu; Kukwezva vana vaiuya kumamiriro ezvinhu akaomarara, nherera.
Dambudziko Rekutanga: Kuumbwa kwehupenyu hune hutano hwechizvarwa chidiki kuburikidza netsika yemuviri nemitambo uye kusikwa kwemamiriro ezvemamiriro epasi.
MABHURE MABHUKU, Mukati mei mapurojekiti anoitwa:
- "Mwana wega wega akakodzera kufambisa" - Chirongwa ichi chakanangana nekugadzira mamiriro emitambo yakawanda yevana vakawirwa mune zvakaoma hupenyu (nherera; vana vanobva kumhuri dzine mari dzakaderera). Sechikamu chechirongwa, mazororo emitambo anoitwa, zvivakwa zvemitambo zviri kuvakwa uye kugadziriswa.
- "Mutungamiriri mumitambo mutungamiri muupenyu" - Chirongwa chakanangwa pakukurudzira mitambo sehupenyu pakati pevadzidzi vechidiki uye huwandu hwevanhu vakuru, zvirongwa zvakaverengerwa kuwanda, kuwanikwa. Chirongwa ichi chinotsigira makwikwi, kuvakwa kwemitambo yemitambo zvivakwa zviri kuenderera mberi.
- "Kutsigirwa kwedu kukunda kwavo!" - Chirongwa ichi chakanangwa nekutsigira vechidiki vatambi vakatowana mimwe mibairo yemitambo uye vanoda kuenderera mberi nekuvandudzwa kwavo mumitambo.
Mufananidzo wakapihwa neyepamhepo agency cbiagency