Iwo akunyamula mamiliyoni a anthu padziko lonse lapansi, ndipo osati m'mawa chabe ndi makalasi ochita masewera olimbitsa thupi. Nikes imatha kupezeka mu cafe komanso mu kalabu, ngakhale pamawonekedwe a mafashoni. Chifukwa chiyani nsapato zamasewera zidakhala chizindikiro cha mtundu wosavomerezeka komanso zomwe angavale nike osenda?
Mafashoni ndi masewera asiya nthawi yayitali kuti akhale ndi malingaliro. Pa podiums, zinthu zomwe sizinasiye malire ophunzitsira ndi mabwalo amapezeka pafupipafupi. T-shiti ya polo, yosenda pamzere, thukuta - zonsezi komanso zochulukirapo zidalowa m'moyo wathu. Sizikudabwitsa kuti kuchokera ku zida zamasewera, ndikuyima pamisonkhano yamsewu yazithunzi, zomwe zinasamukira ku zovala wamba ndi "Nike".
Nike Swikers, ndipo pamwamba pa mitundu yonse kuchokera ku mzere wa mpweya, zakhala zowononga m'makampani opanga a NASA Frank Rudier - Technology yapadera yomwe imakupatsani mwayi wabwino wa nsapato. Kupanga kunali chidebe chapadera cha pourerethane chokhala ndi mpweya wothinikizidwa, womwe umayikidwa mu okhaokha. Nsapato zoyambirira za kuyikamo zidatulutsidwa ndi Nike mu 1987 - iyi inali mpweya wotchuka wa Nike.
Mwina osema sakanakhala otchuka kwambiri ngati sanali chifukwa choyambirira. Malinga ndi lingaliro la tinker hatkefield, wopanga Nike, pawindo "lowonekera" linapangidwa okhaokha, akuwonetsa opaleshoni yairbag. Ogula okopa awa - ngati kampaniyo idapita kwa iyo, ndiye kuti amasenzadi "ntchito".
Modabwitsa, koma kwa zaka zopitilira 20, Nike Air Max wakhala buku lalikulu lamisewu, ndipo kutchuka kwawo kumakula nthawi zonse. Mu 2013, "Nikey" mu mpweya wokhawo wapeza mawonekedwe a "nsapato zowonjezera". Izi zikutanthauza kuti tsopano ndichikhalidwe kuti muvale osati ndi squamar, komanso tsiku ndi tsiku, bizinesi ndipo ngakhale kuyambira madzulo! Pakadali pano olemba olemba olemba olemba olemba mafashoni okha ayesa zoyesazo, koma chiyambi cha zomwe zikufunika. Chinthu chachikulu ndi chomwe chikuyenera kukumbukiridwa ngati muvala Nike Air Max, "zikomo kwa iwo, mawonekedwe anu nthawi yomweyo amasinthidwa nthawi yomweyo. M'maso mwa ena, mumakhala achichepere, owoneka bwino komanso opanga, chifukwa chake thandizirani "masewera" awa ndikuwonjezeranso zochitika zina zowala pa chithunzi chanu.
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