Kumapeto kwa tchuthi chomwe chikubwera, tidafunsana imodzi yotsogola kwambiri Russia Zhdan - munthu yemwe amagwira ntchito kwa zaka 16 Vadim adadikirira zochitika zopitilira 2000 kwa makampani achi Russia ndi akunja - onse ku Russia ndi kunja, kotero akudziwa momwe angapangire phwando.
Vadim, kutsogolo - mpikisano wa Chaka Chatsopano, otsogolera mabungwe asankha kutsogolera. Zabwino kuchita bwino?
- Ndiyamba ndi lingaliro lolakwika kwambiri mwa anthu omwe amasankha kutsogolera kuphwando la kampani ndikudalira wailesi yam'madzi ndikudalira ndemanga za anthu ena ndi makampani. Kupatula apo, ndikofunikira kukumbukira nthawi zonse, chifukwa phwando la makampani lidachitika, yemwe amachoka pa chitsogozo komanso za malingaliro abwino. Mwachitsanzo, ngati ndemanga zabwino pa chikondwererochi ndipo gulu lake limasiyidwa ndi antchito osungiramo katundu kapena bizinesi, ndiye sizitanthauza kuti tchuthi chokhazikitsidwa ndi chiwembuchi ndi choyenera kuchipatala chachikulu kapena chipatala chachikulu.
Maganizo enanso olakwika ndikusankha kutsogolera, kuyang'ana pa kanema wa zochitika zosiyanasiyana kampani. Koma, ndikuyang'ana kudzera mu kanema wodula kuchokera ku kampani, kuwunika mokwanira kutsogolera ndi ntchito yake sikugwira ntchito. Sitikudziwa kuti kusamalira ndi chiyani komwe timawona pazenera. Monga mukudziwa, chitsogozo cha akatswiri amasintha anthu ambiri, kumva kuti kwa anthu ambiri komanso mwaluso ndi kutumiza zochitika.
Chokhacho chomwe chingamvetsetsedwe mukamaonera vidiyoyi kuli ngati kapena ayi kwa inu mukutsogolera kunja. Koma pankhaniyi, ndikofunikira kukumbukira kuti si zonse zomwe zikutsogolera, zomwe zimagwira ntchito bwino mu holo, zikuwoneka bwino pa vidiyoyi.
Kodi mungalingalire chiyani pa chitsogozo chabwino chomwe mungawaze ngati chinthu chofunikira kwambiri?
Choyamba, nthawi zonse chimawoneka bwino, chamtengo wapatali komanso chokwera mtengo. Ndi nkhope ya mwambowu ndipo ayenera kuwoneka molakwika. Kutsogolera kokongola ndiko njira yopambana. Popeza pafupifupi mabungwe onse a Corporate × 80% ya otenga nawo mbali ndi kugonana koyenera, wotsutsa ayenera kukonza azimayi kwa iwo, kuwakopa.
Kodi chofunikira kwambiri ndi chipani chamakono chamakampani?
Chofunikira kwambiri pantchito yotsogolera ndikugonjetsera kudzikonda nokha poyamba, ngakhale miniti, ndi masekondi a kulumikizana. Monga lamulo, ngakhale pa zoyankhulana, zonse zimveka:
Ndikofunikira kuti musankhe kutsogoleretsa osati mawu olondola, maonekedwe a mawu, opangidwa moyenera, komanso mphamvu zake. Ayenera kupatsira anthu onse ku mphamvu zake, ndipo m'masekondi angapo. Ndikhulupirira kuti njira yokhayo yosankhira gawo labwino ndikuyika kuponyera, kuyankhulana, kulumikizana ndi iye payekha. Kutsogolera kwabwino kwambiri kumabwera kwa inu kuti mulankhule nokha, mudzadziwonetsa, ndipo ndi msonkhano uno womwe udzakhale wokonzeka. Chifukwa chake, musakhale aulesi kuti mukhale ndi nthawi ya nthawi yanu ya nthawi iliyonse kutsogolera kulikonse, komwe mungasankhe yoyenera kwambiri.
Onetsetsani kuti mwayika funso lotsogola, lembani vuto linalake ndikumvetsera, ziribe kanthu momwe adasankhidwira. Kupatula apo, zikutsogolera, pakati pa zinthu zina, chilolezo chomwe chingakhale pakati pa alendo a mwambowo. Ndikukhulupirira kuti kutsogoleredwa pamwambowu kuyenera kudziwa ndikutha kudziwa zonse - ndikulongosola komwe chimbudzi chilipo, ndikuyanjanitsidwa alendo. Zochitika Zabwino Zochitika, kuphatikiza, kuphatikiza zolakwika ndi gulu, popeza nthawi yomweyo amawaganizira komanso nthawi yomweyo. Amawamenya kotero kuti palibe amene angakhale ndi nthawi yowona chilichonse, kapena sinthani chidwi cha anthu ena.
Ndipo upangiri wina - samalani ndi atsogoleri omwe amagwira ntchito pa wailesi nthawi zonse ndipo amalankhulana nthawi zonse ndi anthu, amatsogolera kusinthitsa, kufunsa anzanu, kufunsa anzanu. Tsopano pali zambiri za izo, kuphatikiza pa YouTube yomweyo. M'miyendo yamoyo, kutsogolera kwa zomwe sizichitika, kotero akanema wayilesi amatsogolera omvera anu pamwambo wamakampani. Koma, zoona, zidzatheka kwa iye pokhapokha, kuwonjezera pa zomwe zinachitika pogwira ntchito pa wailesi, amakumananso ndi zomwe zinachitika.
Sakanizani "TV + TV + TV + ndikukupatsani mwayi wotsogolera. Ndipo musaope mitengo: Gulu la atolankhani likhoza kuyitanidwa ku kampani yatsopano pafupifupi ma ruble 200,000. Kuchuluka kwake kuli kofanana ndi yomwe imalipira mwa kutsogolera kwakukulu, okwera kwambiri 50 okwera mtengo, koma mugwira ntchito ndi munthu wodziwa zambiri zomwe amadziwa bwino, sizimachita mantha ndi zinthu zosiyanasiyana zochitika.