"Mafashoni ayenera kusintha. Zosakwana 1% ya zovala zopangidwa zimabwezedwanso kwatsopano. Makampani opanga mafashoni amatulutsa zinyalala 13 malinga ndi munthu pachaka, "gulu lomwe limatsimikizika ndi cholinga cham'deralo limalemba chisamaliro cha zovuta za ecology ndi kulumikizana kwawo ndi bizinesi. Ngakhale mukuyesetsa kugula kwambiri, mwachitsanzo, popanda kugwiritsa ntchito matumba apulasitiki ndikusankha zokhazokha, makampani ambiri akadali pabedi pakupanga kufunika kopanga cholinga chake. Pali ena omwe amasangalala ndi mabungwe omwe akutulutsa zachilengedwe, osati osagwirizana nawo, koma ndikungobisa kumbuyo kwa zizindikiro zakufa ndi kusintha kapangidwe ka zinthu. Munkhaniyi tinena momwe angayang'anire opanga omwe mumakonda ndipo sagwidwa ndi chinyengo.
Greenwashing - ndi chiyani
Buku lowonjezera limayambitsidwa koyamba mu 1980s kuti lisankhe makampani omwe amafunsira chilengedwe kuti ayambe kutchuka. Nthawi zambiri, ma mtundu amati amathandizira kulimbana kwa chilengedwe - izi zitha kukhala zoona, koma pang'ono pang'ono. Mwachitsanzo, amayamba kupanga gawo la thonje kapena lopangidwa, koma atawapereka iwo pa ndege padziko lonse lapansi ndipo sawalipira mtengo woyatsira mpweya woipa m'mlengalenga. Chifukwa chiyani? Makampani amafalitsa makanema ochezera a pa Intaneti, monga mitengo itatu kapena inayi yobzalidwa, ndikusamutsa ndalama ku thumba loteteza nyama, koma osasintha chikhalidwe chawo. Ogula "akupezeka" mosangalala ndi chisangalalo chimagawidwa ndi zoyeserera za wopanga malo, ngakhale kuti muli ndi vuto. Mtunduwo umawonjezera kutchuka kwake ndikumayesetsa modzicepetsa, pomwe opanga ochepa amagulitsa kumsika wakomweko ndikukhalabe osadziwika.
Mapangidwe a sitolo amakuuzani zambiri za kampaniyo
Chithunzi: Unclala.com.
Momwe mungamvetsetse ngati mtunduwo ndi ECO
Choyamba, muyenera kuyamba ndi zinthu - samalani ndi kapangidwe ka malo ogulitsira. Ngati mungalole kugula madzi m'mabotolo apulasitiki m'malo mwa kapu, pezani malo opangira ma bakactery antibactery cubicy, kugula komweko, kampani sikokangako kogwirizana ndi mfundo zankhondo kuteteza kwachilengedwe. Ndikofunikanso kuti mtunduwo uyambitse dongosolo kuti akonzekere zovala ndi nsapato - adawatenga m'masitolo ndikuwuza zomwe zimachitika ndi kuwonongeka pakubwezeretsanso. Zowonjezera zowonjezera - zonunkhira za zilembo za pulasitiki m'malo mwa pepala kapena zogulitsa, ndalama zomwe zimapita ku ndalama zingapo, zomwe zimafalitsa chilengedwe.
Onani satifiketi
Ku Russia, pali vuto lokhala ndi chitsimikizo - tili ndi njira yayitali yomwe siyigwirizana ndi kuyeserera kwa ogula kapena pokonzanso malo antchito. Ku Europe ndi United States kwayamba kuvomerezedwa ndi malamulo ovomerezeka ndi malamulo. Fairtrade, mayanjano a dothi, ali ndi vuto lodzikongoletsa zachilengedwe) - zithunzi izi pazithunzi zimawerengedwa. Inde, monga kale, maiko ena aku Europe akupanga pulasitiki ndikuchita nawo zobiriwira, koma pazaka khumi ndi chimodzi mamembala a EU asinthana ndi pulasitiki ndi njira yolerera zinyalala. Komabe, zikalata zapadziko lonse lapansi zaku Europe zimakuthandizani kuti muwonetsetse kuti malonda ake ndi ochezeka.
Mukamagula zovala, phunzirani ziphaso zake
Chithunzi: Unclala.com.
Osatenga mphatso
Zowonjezera nthawi zina zimakhala zonyansa kwambiri. Mwachitsanzo, kugula kwina kwa kuchuluka kapena zingapo kuperekera mphatso - kumatha kukhala masokosi, thumba logula, mphete zingapo ndi zowirikiza. Vuto ndiloti machitidwe oterewa kampaniyo amathandizira kugwiritsa ntchito kwambiri, zomwe ndizosemphana ndi mfundo za chilengedwe. Simunasankhe katunduyu, zomwe zikutanthauza kuti safunikira - amakana mphatso ndipo salowa kutsatsa malonda. Zomwezo zimagwiranso ntchito ku maimelo, zomwe zimasungidwa m'matumba a pulasitiki: malinga ndi zomwe mumazimvetsa kuti kampaniyo imasamalira chilengedwe kapena amangoyerekeza.
Lembetsani mu malo ochezera pa intaneti pamabulogu omwe akunena za chitukuko kuti athetse izi ndikupukutira kuwerenga kwanu pankhaniyi.