Akatswiri azamankhwala akunja tsopano amatsatira malingaliro otsatizana pa nkhani yotsutsana - ana ayenera kudziwa momwe angaganizire. Pofuna kuthandiza mbadwo wachinyamata, mattel, omwe ali ndi ufulu wa Berbie, watulutsa wolamulira wa zidole zisanu ndi imodzi ndi mithunzi ya khungu. Aliyense wa iwo akuphatikizidwa ndi wig - wamwamuna ndi wamkazi, komanso zovala zonse kuchokera masiketi ndi mathalauza.
Pomasulidwa, kampaniyo inanena kuti zidole zotsatizanazi "ndi zaulere" ndipo zimauziridwa ndi zopempha za ana. Malinga ndi wopanga, adagwira ntchito ndi "gulu lokhulupirika la akatswiri, makolo, madokotala, koposa, ana" polenga nkhaniyo.
Ku Russia, zidole izi ndizosatheka kukhala zotchuka. Ana amayesa kusankha zidole, pazizindikiro zakuthupi zomwe zimawakonda kapena malingaliro awo abwino okha. Malinga ndi ziwerengero, anthu pafupifupi 70,000 aku Russia adafika ku Russia kuchokera kuma 60s mpaka kumayambiriro kwa 2000 kupita ku Russia. Poyerekeza ndi anthu onse, ndi ochepa kwambiri, motero zidole zakuda kwambiri zimagona pamasitolo a masitolo.
Ponena za kusalowerera ndale, zinthu zilinso chimodzimodzi: Ana aku Russia saganizira ngakhale momwe angadzipangire okha. Sosaite yakhala pyakuba, "Ndinu mtsikana", "khala ngati mwana" wotero. Monga gawo lamasewera la chidole chokhala ndi tsitsi lolowera limatha kukhala losangalatsa, koma kusiyana kwakukulu pakati pa chidole chachimuna ndi chachikazi, ndipo chisamaliro cha pakati pa amuna kapena akazi sichitha.