Masiku atadutsa pomwe mtundu umafunikira kwa anthu omwe amadziwika. Tsopano, zilengedwe zonse zathetsedwa ndi media, mtundu wa munthu aliyense amafunikira mwapadera aliyense amene akuchita ndi omvetsera ambiri: kuchokera kwa opanga tsitsi ndi ma stalice pa manejala ogulitsa mu B2B.
Omvera amakhulupirira munthu kuposa kampaniyo. Anthu amafunitsitsa kukaphunzira kwa akatswiri omwe akuwadziwa, ndipo samasamala kugula zinthu zomwe zawona ku Instagram kuchokera ku bloggir. Malangizo amenewo amalimbikitsa anthu kuthokoza chifukwa chogwirizana ndi ubale wanu ndi munthu amene adalandira chitsimikiziro.
Era ya anthu - mitundu, monga Steve Jobs, Mary Kay, Richard Brade, Enterer, Ilton Clos. Timati "iPhone" ndipo mukukumbukira ntchito za Steve, timagula zodzikongoletsera ndikuwerenga dzinalo ndi kuwunika kwa wamisili wamasiketi.
Choyamba mumapanga chizindikiro, ndiye kuti mtunduwo umakuthandizani. Wina wafika nthawi yayitali kufunafuna ntchito, zotumphukira zopanda pake, ndipo pali akatswiri omwe amapeza ndalama mwapadera.
Ndikofunikira kudziwa bwino zomwe omvera anu ali. Ngati mungaganize kuti omvera anu ndi "amuna ndi akazi azaka za zaka 20 mpaka 50 omwe ali ndi ndalama," pangani kampeni yotsatsa yomwe singagwire ntchito. Anthu akufuna bloggar kuti asangalatse iwo, ndipo katswiri amatha kuthetsa vutoli. Chifukwa chake, ndikofunikira kuphunzira omvera anu ndikupanga katundu ndi zomwe zili, kulumikizana naye patokha. Izi zimafunikira kafukufuku wotsatsa, ntchito ya oyang'anira nyimbo ndi otsatsa pa intaneti. Koma poyamba, ndizotheka kudzipereka pakokha, zomwe zimabweretsa zokambirana ndi omvera awo, poyankha zosowa zake.
Kodi chofunikira ndi chiyani kuti apange mtundu wake?
1) Dziwani zabwino zanu ndi zofooka zanu. Mwachitsanzo, mumadziwa bwino bizinesi, koma osawoneka bwino kwambiri. Chifukwa chake, ndikofunikira kuyang'ana pa chidziwitso chanu, maluso ndi luso, koma osatumiza omvera ndi inu nokha, ndikupereka chithunzicho ndikuyesera kukonza mawonekedwe ake.
2) Dziwani mfundo zake komanso malingaliro ofunikira. Mwachitsanzo, ndinu vegan kapena wachikazi, kapena wothandizana ndi kukhala kholo lachilengedwe - anthu omwe ali ndi malingaliro enieni pa moyo nthawi zonse amakopa chidwi.
3) Pangani mbiri yabwino. Ndiye kuti omvera adziwike kuti simukunama, ndipo mwachiwiri, amakuwonani inu munthu wabwino komanso wabwino. Koma kumbukirani kuti tsopano pagulu lomwe "lakuda" la ena limatha kukhala "loyera" la ena, ndipo mosemphanitsa.
4) Sungani malo ochezera a pa Intaneti, khalani ogwira ntchito pa intaneti. Nthawi yomweyo, malo anu ochezera a pa Intaneti akuyenera kuwonetserani chidwi ndi inu monga katswiri, chifukwa chake, zithunzi zazing'ono zakumwa zoledzeretsa.
5) Sinthani m'mabwalo aluso. Mukamakambirana ndi anthu a ntchito yanu, kulumikizana kofunikira kwa anthu, ndipo makasitomala ayamba kukulimbikitsani pa wailesi ya wa wailesi "ya sarafaf.
Ngati mungaganize zopanga mtundu wake, muli ndi ntchito yambiri, koma imalipira zoposa, chifukwa mukuyembekezera kuvomerezedwa kwa akatswiri, kuchita bwino komanso kuchuluka kwa ndalama. Chinthu chachikulu ndikutenga mlanduwo ndi udindo wonse osataya mtima.